Applying a Holistic Approach to Your Brand

Identity: brand strategy & messaging, logos, brand guidebooks, design systems (both print and web)

Collateral design: brochures, stationery, business cards

Environmental design: signage, trade show booths, and banners

Web design: UI / UX

Illustration / Icons

Publication design: Magazine, newsletter, editorial

 

Branding Project Process

Are you interested in rebranding or need a brand identity for your business? Here is a quick run-down of my process (below).

  • Once you fill out the form, we can schedule a call to discuss your project’s details. A proposal and contract will be sent over.

  • Once the proposal and contract are approved, a 50% deposit will be needed to begin. Full payment is due 15-30 days after job is completed.

  • Discovering your Brand

    This part involves doing a deep dive investigation into your business goals, target audience, brand personality, competition and more.

    Are you doing a rebrand? We can discuss what changes need to be made.

  • In this section we will go over your:

    Verbal Brand—your brand values, personality, and brand story.

    Visual Brand—Moodboard: consisting of typography, colors, imagery, and supporting iconography.

  • Once the moodboard concept is approved, we then move into refining your brand. This process usually involves 1-3 rounds of revisions. Then, we submit a final moodboard for you and your team to review.

  • Once designs have been approved, you will receive the following (Depending on which package you choose):

    Moodboard (approved final)

    Logo files (variations for print and digital, along with a reference guide on what logotype to use in any given situation).

    Brand Style Guide (including the following):
    Logo usage, color palette (digital & print), typography usage, imagery, iconography.

    • Brand Style Guides can be flexible and also personable depending on what your needs are for your company.

    • Package A- Moodboard & Logo

    • Package B- Moodboard, Logo, and Brand Style Guide

    • Package C- Stationery, Keynote/PowerPoint, Social Media Templates, and more

    • Package D- Squarespace responsive website