Applying a Holistic Approach to Your Brand
• Identity: brand strategy & messaging, logos, brand guidebooks, design systems (both print and web)
• Collateral design: brochures, stationery, business cards
• Environmental design: signage, trade show booths, and banners
• Web design: UI / UX
• Illustration / Icons
• Publication design: Magazine, newsletter, editorial
Branding Project Process
Are you interested in rebranding or need a brand identity for your business? Here is a quick run-down of my process (below).
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Once you fill out the form, we can schedule a call to discuss your project’s details. A proposal and contract will be sent over.
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Once the proposal and contract are approved, a 50% deposit will be needed to begin. Full payment is due 15-30 days after job is completed.
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Discovering your Brand
This part involves doing a deep dive investigation into your business goals, target audience, brand personality, competition and more.
Are you doing a rebrand? We can discuss what changes need to be made.
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In this section we will go over your:
Verbal Brand—your brand values, personality, and brand story.
Visual Brand—Moodboard: consisting of typography, colors, imagery, and supporting iconography.
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Once the moodboard concept is approved, we then move into refining your brand. This process usually involves 1-3 rounds of revisions. Then, we submit a final moodboard for you and your team to review.
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Once designs have been approved, you will receive the following (Depending on which package you choose):
Moodboard (approved final)
Logo files (variations for print and digital, along with a reference guide on what logotype to use in any given situation).
Brand Style Guide (including the following):
Logo usage, color palette (digital & print), typography usage, imagery, iconography.Brand Style Guides can be flexible and also personable depending on what your needs are for your company.
Package A- Moodboard & Logo
Package B- Moodboard, Logo, and Brand Style Guide
Package C- Stationery, Keynote/PowerPoint, Social Media Templates, and more
Package D- Squarespace responsive website