Logomark / Brand
The brand development for Miramar Ranch Elementary School's Jogathon aimed to craft a vibrant, energetic identity that resonates with both children and their parents. The design incorporated bright, lively colors, playful fonts, and a bold, simple logo that conveyed movement and excitement.
With dynamic shapes, a fun font, and a lively color palette, the brand exuded an approachable and motivating vibe. The primary goal was to inspire kids to participate while making the event feel fun, engaging, and easy to join.
Illustration
The Washington School for Girls in southeast DC is a private Catholic school for grades 3-8, offering full scholarships to all students. This campaign aims to build advanced facilities with innovative classrooms and learning spaces.
Guild Design was tasked with creating imaginative hero areas for the website. We used the school's brand colors, bold backgrounds, and white lines to represent visual spaces, blending in photos of the girls to add depth. Additionally, we created an interactive map of Anacostia with clickable highlights of key community landmarks, each revealing illustrated close-ups.
https://washingtonschoolforgirls.org/building-dreams/community/
Logomark / Branding / Marketing Collateral / Social Media
San Diegans for Gun Violence Prevention
SD4GVP is a non-profit organization that was created to unify the San Diego chapters of Moms Demand Action for Gun Sense in America and Brady — United Against Gun Violence. My task here was to create a logo, and provide aide for branding material outreach for both digital and print media.
This coalition includes many San Diego County organizations and individual citizens, who are stepping up to change our laws and prevent gun violence once and for all, through advocacy and education.
Logomark / Branding / Marketing Collateral
The Harbourside is a charming seaside cafe nestled along Scotland's rugged coastline of Dunure. It's cozy, rustic charm instantly invites you inside to experience delicious homecooked local dishes by the owners Lucy and Robbo and their staff.
Logomark / Branding / Collateral
Food for All DC, a volunteer-run organization since 1984, promotes social connectivity through home food delivery, bulk distributions, and volunteer opportunities. For their brand, I used a bold, condensed typeface with a bright color scheme and incorporated a fork into the "D" to highlight their food focus. The updated logo and icons ensure consistent branding across online and print materials.
Illustration / Layout
Created illustrations for cards expressing inspiring messages to girls and women for International Women’s Day. Gloria Steinem once wrote “Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” From each and every one of these quotes is an aspirational message for all women.
Illustration / Print Production
ABC set of 26 cards, made from original hand rendered drawings in Carand d’Ache colored pencils. Each card has been digitally printed on high quality heavy bright white paper.
This alphabet set of 26 cards can help introduce and add curiosity to your children to familiar and new healthy fruits and vegetables. The cards can be hung on a wall in a kitchen, playroom, and/or nursery. This set of cards can also be a great way to introduce healthy foods to your young ones and associating them with their first letter.
My personal story: I always wanted to create an illustrated alphabet over the years. When COVID hit, I knew it was time to do it, especially after hearing from my 9 year-old daughter who told me to do so. It's now on ETSY and I'm so happy I accomplished finishing it! I hope you enjoy it as much as I had fun creating them!
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5 x 7 inches (total of 26 cards) / Printed on Accent Opaque 100# Hardstock (digitally printed on 1 side) / Matte finish, not glossy / Rounded Cornering / Wrapped in brown craft paper, sealed with a sticker and carefully placed in a small canvas bag.
Annual Report / Promotional Outreach Materials
Save Darfur Coalition is the largest activist organization in America dedicated to preventing and ending genocide and mass atrocities worldwide. While working at Rock Creek Strategic Marketing I developed the following materials to help spread the word about the conflict in Darfur, Sudan.
Report Design for Arizona State Univeristy
YouthMappers is a global network of students and scholars using geospatial technologies to address development challenges. It promotes creating and using open spatial data to support research on issues like food security and disasters. The project aimed to connect Volunteered Geographic Information (VGI) with government geographers to explore integrating VGI into official maps. Despite challenges such as data trust and quality, the study, funded by the National Science Foundation and supported by the Pan American Institute of Geography and History, focused on enhancing data integration across the Americas. Interviews and deliverables were conducted virtually over six months due to the Covid-19 pandemic.
Authors: Jean Parcher Wintemute, Patricia Solis, PhD and Nancy Aguirre, PhD. Copyeditor: Alexis David.
